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Robert L. Dilenschneider

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The Public Relations Handbook
It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.

The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions.
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Decisions 50 Plus! Civility in America Volume II The Critical First Years of Your Professional Life Values for a New Generation The AMA Handbook of Public Relations Power and Influence The Hero's Way A Time for Heroes The Critical 2nd Phase Of Your Professional Life The Critical 14 Years of Your Professional Life The Corporate Communications Bible Moses: Ceo A Briefing for Leaders Power and Influence

Robert L. Dilenschneider

Robert L. Dilenschneider, founder and CEO of The Dilenschneider Group, is one of the world's foremost communication gurus and leadership coaches. Dilenschneider is widely published, having authored several seminal books on business theory, including the bestsellers Power and Influence, On Power and most recently, he published 50 Plus!—Critical Career Decisions for the Rest of Your Life. He has counseled major corporations and professional groups around the globe, and is frequently called upon by the media to provide commentary and strategic public relations insights on major news stories.
 

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Robert L. Dilenschneider
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